What’s That Red Equal-Sign on Facebook All About?

They’re popping up on Facebook news feeds around the nation, but without much explanation. Just what are those red equal-sign Facebook profile pictures all about? Look no further than the Human Rights Campaign, an organization in support of gay marriage that is running a particularly successful social media initiative as the Supreme Court discusses the issue over the next two days.

Social Trend: Facebook profile pictures changed to HRC's equal sign as SCOTUS argues gay marriage.

In a Facebook post today, the HRC asked gay marriage supporters to “paint the town red,” wearing red in their wardrobe as well on their Facebook pages, changing profile photos over to the HRC “=” logo. The idea has even caught the eyes of Congress, with 13 members showcasing the symbol, according to Ryan Beckwith.